How to have a wide fan base on Spotify
In the past, it was the record label that did all the promotion. Today, DIY musicians and indie labels have to learn for themselves how to grow their audience. In fact, growing your audience on Spotify is now a must for a musician. Having new followers on Spotify will not only mean potential new plays and revenue, but also more people at your shows and more people buying your merchandise. When it comes to submitting your songs to playlist curators or grabbing the algorithm’s attention, the more followers you have, the more likely you are to succeed and . In this chapter, we’ll talk about how to grow your fanbase organically, how to use analytics to understand your audience, and how to create content and ads to attract new listeners.
HOW TO ORGANICALLY GROW YOUR SPOTIFY PUBLIC
When you are starting out, you will need all the help you can get: from your friends, from the fans you already have, from other musicians, etc. If we really have to give you advice, use any means. Don’t just think “digital”. Think about how you can reach your audience in other ways: word of mouth, magazines, posters or radio play, everything is fine.
If you haven’t already, take some time to build a mailing list of your fans. If you already have a mailing list, you can use a platform like MailChimp to send an email to your fans, giving them breaking news and asking him to follow you on Spotify. Encourage them to follow your account. For example, you could organize a raffle for everyone who clicks “Follow” and give away an official T-shirt or free music. You can replicate this same strategy on other social media as well.
Tip: Whenever you write a post that has to do with your Spotify profile, such as the release of a new single, a new playlist or a playlist you’ve been included in, seize the moment and suggest your fans to follow you on Spotify.
Another easy way to boost your follower count is to go to websites like SpotifyStorm that help you to increase followers and viewers easily with a little investment.
Log into your Spotify profile and, in the “Tools” section, select the “Follow” button widget. Just copy the relevant code on your site and a button will immediately appear that will allow anyone with a Spotify account to follow you simply by clicking on it. Also, placing it near a Spotify playlist containing your music will make it more likely that the listener will click on it to follow your profile.
UNDERSTANDING YOUR AUDIENCE WITH SPOTIFY ANALYTICS
Your Spotify Artists profile gives you very in-depth information about your audience. By looking at this data, you will be able to get a lot of demographic information about your fans, for example their age, where they live, gender. Spotify Analytics also allows you to deepen quantitative data: total plays, followers, most listened to songs and playlists in which you have been included. Understanding these numbers gives you incredible insight into what your fans like the most, which could come in handy when it comes to working on new music.
Another trick that can prove extremely useful in building your audience is to see which other artists like your fans. As you’ll see in the next section, these details can help you target similar audiences through paid advertising.
HOW TO USE FACEBOOK ADS TO GROW YOUR SPOTIFY AUDIENCE
Facebook Ads is a very powerful tool for targeting and segmenting your potential fans through www.Facebook.com and Instagram advertising. It takes some time to learn, but it’s definitely worth it. Both platforms have hundreds of millions of users checking their feed many times a day. Hence, making your profile growth a priority.
