Are you trying to figure out your brand style for your business or social media page? Personal branding is crucial when it comes to establishing yourself or your business.
But how do you do it?
There are so many factors that go into building your social media, business, or website branding. There’s your overall voice, the colors that you choose, and even the photos that you post.
We’re here to talk about how to find your brand. Keep reading to learn more.
What’s Your “Persona?”
Whether you’re marketing yourself or a business, your “persona” matters.
A persona is a front that you put on when you’re branding yourself. It may be true to you, but it’s probably going to be more refined and exaggerated.
Your persona will dictate your aesthetic, your voice, and everything that you use to build your overall “look.”
For example, if your persona is an all-natural, vegan, and cruelty-free person or business, you may use a soothing and casual brand “voice” and casual nature and food-focused photos on your social media page.
Creating a persona is fun, so get creative. Remember, though, that once you choose it, you’re going to have to be consistent. Make sure that it truly speaks to your brand.
What Are Your Goals?
So what do you aim to accomplish with your branding?
If you don’t have one already, start making a business plan. Even if you’re marketing yourself, having a plan in place will help you get your thoughts together so you can create your brand.
You need to consider your target audience. If you’re targeting children and parents, you want to have a simple, friendly, and colorful brand image. If you’re targeting male fitness enthusiasts, you may have a bold, authoritative, and confident brand image.
What do you want to do with your market? Are you selling something? Are you trying to attract new followers?
Take a look into basic color psychology to see what aesthetics will play into your goals and targets.
What Marketing Materials Will You Use?
Your marketing materials are almost as important as your persona. Whether these materials are on social media, in the backgrounds of your photos, or available to hand out or sell to people, they play a big part when it comes to your brand.
A business that wants to have a “cool” and creative vibe might opt for fun stickers that they can place around town. A serious and business-oriented brand may focus more on branded office supplies.
If you’re a social media personality or online business, you might want to learn how to make a banner or custom social media graphics.
What’s Your Brand Style?
Establishing a brand style is a key part of running a business or a successful social media page. Your brand is what people will associate with you, so you have to get it right!
Start writing down your plans and figuring out your perfect brand today!
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