Google is one of the most used engines today. Due to its popularity, it is a great place to advertise and generate web traffic.
But how much does it cost to advertise on Google? This article will break down everything from the cost of advertising, how to grow your business through Google, and some other benefits associated with advertising through Google.
How Much Does it Cost to Advertise on Google?
Advertising through Google is not a set rate, rather the ad rate fluctuates per individual company. This is one benefit of using Google Ads.
For example, Google takes into account the company’s budget: what it’s willing to spend on an ad campaign, pay per click, and how much money you receive if you win an ad auction.
The average company spends between $9,000 and $10,000 on a paid campaign ad per month. If the company spends more on cost-per-clicks, the company will pay more for the ads, as this generates more website traffic.
Benefits of Using Google Ads
As mentioned in the previous section, the cost of Google ads is specific to your company and your needs. Every customer using Google ads has a customized plan and rate that works best for them.
Google Ads uses a PPC (pay-per-click) system, meaning you pay for the real thing. When you sign up for Google Ads, you include important keywords that relate to your content.
So, if you are advertising a doctor’s office, you might use ‘medicine’ as a keyword. Someone looking for a doctor in the area might type in ‘medicine’ and your company ad will pop up near the top of the results. This is the quality you pay for with Google Ads.
Another benefit to using Google Ads is the high usage rate. Google is the most popular search engine, with an 80% search engine host market.
Billions of people use Google daily, meaning if you advertise through their ad system, your website traffic has a high chance of reaching numerous prospective customers.
View this page for more information about Google Ads.
Growing a Business
To help grow the entrepreneurial venture, you need a website. With today’s technological revolution, everyone can access anything with just about three clicks.
What better way to grow your business than an accessible website? To generate income from your website, you need to invest in ads that promote your content.
If someone is looking on their phone at a company similar to yours, they might get an ad for your content. Then they click on it and are directed to your website.
This increases your web traffic and puts more money into your business.
Start Advertising With Google Ads
Let’s end with some important takeaways.
How much does it cost to advertise on Google? Google Ads is customizable for your business, meaning the price is adjustable!
Google Ads is user-friendly. From increasing website traffic to optimizing client bases, Google Ads is the best advertising program for entrepreneurs looking to start their business ventures and seasoned business professionals. Feel free to keep browsing this section for more business tips.