How E-Mail Marketing Directly Influences Sales
The growth of business directly correlates with the sales figures. In this era of smartphones and notifications, if you still aren’t using email marketing to drive your sales, you should start now.
Email marketing is a part of digital marketing that encourages businesses to share their product details and updated information through an email list that they already have.
But, how does that influence your sales? Let’s discuss.
1. Increasing Sales Through Discount Coupons
Discounts are a great way to promote your product and boost your sales. While you can share the discount coupons through social media ads, that will cost you a lot of money and decrease profits.
Inform your long inactive clients about the latest discount through email without breaking profit from the active ones.
To achieve the best results with email marketing, it’s necessary to segment your customers before jumping the gun.
If you reach out to the customers that have no interest in your product, but once upon a time left an address that just directs your emails to spam, it’s of no use.
Targeting emails to the customers who are loyal to your brand also isn’t viable as you’d only lose profits on products by providing them discounts.
While you can do all these on your own as a growing business, you’d need to design your email campaign with a digital marketing agency that does everything on your behalf to grow your brand like a Milwaukee digital marketing agency. Digital marketing agencies have the necessary tools and expertise that will help streamline your marketing processes.
While it’s evident that customers make purchases 47% more with discount coupons, it was noticed that a huge number of discount purchases are from returning customers.
The customers that already know your product and have grown faithful towards your brand are the ones you should target on your next email campaign to increase sales.
2. Recommending Products to Increase Sales
Almost all of the email lists you’d have in your database will be of customers that have already bought from you.
Email marketing is a great strategic tool to increase sales by recommending products tangential to the ones they have already purchased.
Suppose you are an online store that sells highlighters. The customers, who have bought a bunch of them, might also need Copic markers for their project.
It’s only reasonable to suggest the recommended products through an email, a cost-efficient method that is guaranteed to reach them.
It’s only justified to think that you’d need personalized emails for every other customer. But it isn’t true.
Marketing automation tools like Mailchimp offer features that help you predefine the related product categories that you want to market to the prospects. The automation tools handle the rest.
You don’t necessarily need to send out dedicated recommendation emails to the customers. If you have segmented your customer base according to your categories, you can add product lists that might intrigue them to every other email – be it a welcome email or a new product enlistment news.
3. Preorders and Increment in Sales
Got a new product that has the potential to stir the market and your customers?
Consider sending a preorder discount to your existing customers through email campaigns to boost sales. Not only for products, but you can also utilize the emails to announce events and new features of your products.
Long before launching a new product, make sure to survey what your customers need through email campaigns to ensure that you have the right product.
Everyone’s got an opinion on things. Telling your customers that you value theirs is a sure way to get noticed and boost sales. It’s even better if you can introduce discounts if they take the survey.
That way, you’ll be getting what you need in terms of data and sales, and they’d have an incentive for spending their time. A win-win.
Mysterious emails teasing your new product is also an alternative to get huge sales on opening day. Your customers, who already trust your products, will not be able to resist the charm of your mysterious email if you can hype it up enough, assuring huge traffic in your store on the day of launch.
On the launch day, remind your customers through email about the event beforehand to create more hype and generate more revenue on sales.
4. Abandoned Cart Revival
Abandoned cart updates is an extraordinary tool in an email marketer’s arsenal. Abandoned cart emails are generated to remind customers that they have items on their cart that they have shown interest in, but not yet have checked out.
We hate abandoned cart updates. There’s no way something like this should work. But it does.
Reports suggest that almost 70% of shoppers abandon their carts while checking out. Just imagine how much sales you are missing out on by not sending them an abandoned cart update.
While you may not be able to entice customers that have already decided against your product, you can get those who left due to a bad internet connection or being busy.
As this strategy is tried and tested by many companies, getting your customer’s attention is the most critical part.
Notify them about their cart in a way that not only re-engages them in the product but also reminds them about what made them add it to the cart initially. A particular strategy that works for most of the customers—almost 79% of them—is showing them ratings. Include your product rating in the email to lure back.
5. Sharing Content to Increase Sales
The benefits of content marketing are legendary. But it’s not justified to share them only through social media when you have a huge email list.
As your customers are already on board with your product, they’d love to know how it can provide more value to them. With email marketing, you can directly reach them with the valuable content that drives sales.
You can also share personalized content depending on the segmentation we mentioned above.
The Bottom Line
Email marketing directly influences your company’s sales. Without email marketing like content sharing, discount coupons, and abandoned cart revival, you miss out on opportunities that have the potential to drive your sales figures to the moon.
Although it’s a powerful tool, it’s not recommended to use it as a standalone strategy to market your product. Pair email marketing with digital marketing to get the best results.
