How can you perform categorical keyword research to plan your content strategy?
In today’s world, the trend of picking any keyword and writing a 500-word blog post has become obsolete. Nowadays, innumerable sites post blogs on the same topic. Search engines have evolved. The algorithms that are used prioritize the content quality, website authority, and the intent to satisfy the surfer’s needs.
Marketers now approach SEO through topic cluster-based. This approach forces you to estimate SEO success based on semantically related keywords versus a single keyword. This is where keyword categorization is majorly needed. By categorizing keywords, you can have a starting point for beginning your content strategy.
Here are some important ways of keyword categorization
Mid-Range Topics:
The mid-Range topics will add a greater range of keywords on pages 4-10 in a Google search result. At first, your ranking will rank on these pages. But later on, your content will take a significant overhaul that will attract it on page one of Google.
For mid-Range topics, you will get various kinds of keywords categorically. According to the level of competition of your vertical, you can revamp what you already have. Otherwise, you have to destroy everything and start over to reach page one. The latter option is better for competitive topics.
Competitive Insights:
To categorize keywords, you need to identify what factors are assisting other sites in succeeding on the Search Engine Results Page. To achieve competitive insights, you have to run a deep analysis of competitive data.
You should look deeper into each competitor’s domain to understand the variables that are helping them in ranking. The variables can be:
- Content formats: See the kind of content ranking well. Check pages with video or image rank better or not.
- Depth of content: Focus on the content quality.
- Backlink Profile: Check the links from which the top-performing topics are written.
Low-hanging fruit topics:
You need to point out the contents that have a huge volume of keywords on the 2nd and 3rd page of the search result. This approach is the quickest return for investing in a keyword targeting perspective. You have to organize the keyword research data.
Once the organization is done, you will be able to tell which URLs are ranking for the keyword list. You must put your focus on improving, expanding, consolidating, and optimizing existing pages. Take care of the blogs, websites, and landing pages that are on the verge of ranking on the first page.
Chalk out your content roadmap based on insights:
From the topic-related SEO perspective, you should gain knowledge about your strengths and weaknesses. After that, you can start making the groundwork of your editorial calendar development, website designing and expansion, and optimization of existing content.
Using these insights and depending on your goals, you can utilize the wealth of data. The data will assist you in aligning your stakeholders, resources, timelines, and campaigns. The keyword categorization will give great opportunities to put your content in the top ranking of search results.
Aligning contents with business agendas:
In the case of revenue and sales goals, you should use your customer relationship management (CRM) solution and analytics. It will help you to grasp what pages on your site have been given the most organic animatism towards close opportunities. Such an approach will create a business case for content development.
Another agenda with which you can align your keyword categorization is an expansion of new and improved product lines. Categorical topics will make you understand what kind of content is required to compete in SERPs.
Long Shots:
The topics in which your rank is very little or even no ranking for keyword groupings are included in Long Shots. The focus on this method depends on the good alignment of topical groups with your goals. You can also identify the format of content, website hierarchy to compete in search.
You may also have to take several categories that you barely rank for. But your overall aim must not be to have an SEO footprint in each category. Instead, you should keep focused on the scanty categories that have a direct correlation to sales.
Conclusion:
The keyword categorization means to mine your, and your competitor’s categorized keyword research to identify and prioritize content marketing efforts. The above-mentioned ways are the best approaches towards keyword categorization. Following the ways, you can plan the best content strategies using keyword research categorically.
