As nations pledge to follow environmental norms on paper and promises of clean energy adoption, the solar industry has seen unprecedented growth. It has provided a new life for remote locations with a chance to experience electricity, and a chance to save on electricity bills for the urban.
With growing opportunities for solar adoption, it is critical for solar businesses to provide exceptional customer experience to maintain this momentum of trust in the technology. In this article, we help you understand how solar business software helps drive growth in this promising industry.
Challenges in growing a solar businesses
Even though the solar industry is growing, managing a solar business is still challenging due to below reasons:
- Customer financing: setting up solar facilities still requires an upfront investment and an ROI strategy in place. One has to build strong relationships with financial institutions to provide necessary customer financing options.
- Policy changes: solar industry still thrives on government subsidies. Sudden regulatory changes can hamper the adoption and investment in solar products.
- Workforce acquisition: being a new industry that requires technical skills, there is a skill versus pay offered that makes the solar industry less lucrative for good talent to join.
- Frequent technology changes: solar technology is still advancing rapidly as new materials get developed or manufacturing processes get optimized. This means frequent investment in R&D and market trends to keep up.
- Supply chain: many solar product parts are obtained from specific regions in China or SEA, and any disruptions cause supply blockage.
What is solar business software?
Solar business software provides a centralized platform for a solar business to manage its operations across inventory management, customers, dispatching for field services, finances, business development, and much more. It is a field service management tool that optimizes your business operations to reduce time, costs, and resource requirements via automation.
How does solar business software help drive business growth for the solar industry?
Solar business software helps in five key areas to streamline a solar business for catering to more customers:
Streamlined lead management
Marketing by educating the customers is a meaningful way to generate new leads. With frequent efforts, it is easy to lose touch with the captured leads and ensure closure. For this, lead management tools help capture leads via forms, clean data, organize leads based on priority, and automate follow-ups. Solar business software integrates these features into its project management suite – which makes it easy to continue the customer journey within the same software.
Automated quotation and estimates
Once a lead shows interest, a solar business should quickly understand its requirements and send a suitable quote. Solar business software also helps follow up with interested leads to ensure engagement. It helps prioritize your sales team’s attention based on their responses.
Zuper, a field service management software, can help a solar business improve profitability by generating accurate service estimates. It can also analyze data and assist in preparing quotes accordingly.
Monitoring of job sites for maintenance
By monitoring job sites, it is possible to sell additional services to your customers for maintenance. Solar business software provides the necessary proof to justify maintenance costs and requirements.
For example, it is possible using solar business software to track the sunlight received versus theoretical requirements. Then, you can state to your customer the need for calibration for the installed modules for better efficiency.
Manage inventory as per demand
When the maintenance schedule for a customer is near the date, the solar software will automatically stock your inventory beforehand by placing the order. This ensures your customers do not face any delay due to poor inventory management at your side. The solar business software helps avoid any unnecessary stocking of inventory when the demand is low, thus avoiding the wastage of resources. Such practices also help you track market or technology changes and pricing to stock the most relevant resources available.
Customer satisfaction and awareness initiatives
The solar industry still requires educating its potential customers and nurturing them with enough resources. Solar business software will help design and plan such marketing initiatives via its customer relationship management and engagement tools.
For example, it can analyze data and communicate the savings in energy and costs by switching to solar every month. This will keep them motivated to continue maintenance subscriptions.
Experience exponential business growth with solar business software
Solar business software removes the anxiety of frequent marketing and customer engagement from your business operations. It helps you focus on ensuring customer satisfaction so that people continue with your services.
At Zuper, our field service management software helps overcome growth challenges faced by a solar business. Book a demo today to take the first step toward your business growth.