Content Marketing Tips For Small Businesses
If you’re a business owner on a tight budget, content marketing is the way to go to expand your client base and revenue. With the right content marketing plan, your small business will be able to connect with its target audience, raise its profile in the market, and establish itself as a leader in its field. Here are some crucial content marketing tips from small business owners.
Use social media platforms as part of your content marketing strategy. After all, this is the social media age we are living in, and practically everyone’s on social media. Post all the content on Facebook, Instagram, YouTube, and other social media. The purpose of content marketing is to generate more traffic to the website. Social media drives engagement, thus leading to achieving the goal. Social media integration is essential, especially for small businesses. Or else they are missing out on a lot of opportunities.
Jessica Shee, Marketing Manager of iBoysoft
By repurposing content, traffic can be directed to the website, and conversions can be increased. This tip can help small business owners make their brand more visible on online platforms. For example, if you have blog content, you can repurpose the relevant information into an infographic. This type of visual content is a hit with users on social media platforms. It would also be useful, from an SEO standpoint, to republish your articles. By making small edits to the content and republishing it, you can increase your chances of ranking high on the SERPs. These efforts can contribute to the growth of small businesses. The great part about repurposing content is that it is a zero-cost marketing strategy.
Donnie Rand, CEO of American Association of Owner Operators, LLC
Small businesses need to put in a lot of effort to create a solid online presence for their target audience. So an excellent tip on content marketing is to join forces with popular influencers. Collaborations are loved by audiences now. That is why choosing the right influencers is so important for making your content stand out. The influencer can promote your product and vouch for it. This way, their followers will be excited to know why they’re supporting your product. Remember, followers always try out products that their favorite influencers talk about. This leads to small businesses also experiencing growth in their customer base. Plus, their online engagement rates rise drastically. The best part is that this tactic will boost sales. Also, it’ll make it easier for your business to connect with audiences.
Jamie Penney, Founder of TheBackyardPros
My best tip for content marketing for SMBs is to focus on visuals. The digital landscape is changing. There is a high demand for visual content. This type of content is easy to consume. Visuals get the information across in minimal time. People love visuals because of their convenience. Repurpose old content and turn it into graphics. Utilize social media to share your visual content with your target audience. It’s a quick way to engage your audience.
Brian Hardesty, Founder of On Display Signs
As a small business, you need to spread your wings across multiple platforms to create buzz around your business. If you have started off with the website, make sure to have a blog. It must compel the readers to stick with the posts till the end. Create infographics for social media, polls, interviews, and tutorial videos to attract an audience. Adding diversity to your content is crucial to keeping your audience engaged. My pro tip for content is to make crisp, short-length videos about your ‘store tour’ that will hook the users. Doing so will lead to more customers and good business results.
Elisa Bender, Cofoudner of RevenueGeeks
A great tip for SMBs to create high-quality content is to focus on solutions. All customers have problems they’re looking to solve. If you can do that for them, you’ll gain their loyalty and trust. When creating content, keep customer problems in mind. Use your content to provide easy solutions. This way, your audience will engage with it and start trusting your brand. Search engines also give useful content a higher priority, which will help you rise in the rankings.
Alex Williams, CFO of Findthisbest
In essence, the importance of content marketing cannot be stressed enough for SMB owners. It will surely take some time to figure out the right approach, but once you’re there, you’ll definitely see how good content can make a major difference to your business’s bottom line.
