Building a Real Estate Social Media Profile? Avoid These 6 Mistakes!
As a real estate agent, having an online presence is non-negotiable for you. Social media and online marketing have totally transformed the way people get information, make buying decisions, and stay up-to-date on what’s happening. That being said, it can be challenging to figure out what, how, and when to post on a real estate social profile.
6 Damaging Real Estate Social Media Mistakes
You must know the suitable content for your real estate social profile. Additionally, it is just as important to be aware of the most detrimental missteps to avoid to keep your profile in excellent condition! To this end, here are 6 blunders that you must steer clear of at all times.
- Posting Personal or Business Content Only
One of the most common mistakes real estate agents make on social media is only to post content related to their business or personal life. While it’s crucial to post content relevant to your business, it’s also essential to post content that is interesting and engaging to others.
For instance, post bout community events, industry news, and other topics that your clients may find interesting.
- Posting a Lot or Too Little
Another mistake many of your counterparts make on social media is posting too much or too little. While there is no “perfect” amount of content, it’s important to post regularly and consistently. If you post too much, you risk annoying your followers.
And if you post too little, you may not get their attention. Try to find a balance that works for you, and post regularly without overdoing it.
- Talking About Business Endlessly
You must promote your business on your social media page but don’t do it too often. It should only be done in moderation. Posting too many promotional posts can make you appear to be pushy and can turn off potential customers. Focus on engaging with your followers and providing them with helpful information.
For instance, you can post helpful advice, updates about the local market, or tips for buying or selling a home.
- Not Incorporating Enough Images & Videos
Images and videos are a great way to engage with your followers and make your posts more eye-catching. By not using images and videos in your social media posts, you lose the opportunity to capture your followers’ attention and keep them from coming back for more.
People love visuals, so take advantage of that! And social media is the perfect platform for sharing photos and videos. So why not take advantage of it?
- Not Using a Good Bio and Profile Picture
Your profile is the first impression that people have of you and your business. You must ensure it looks professional. One of the areas where most agents lack is a good profile picture.
Clients feel reassured if they see a perfect real estate agent headshot and a comprehensive bio on your social media profile. Thus, make sure to use a professional photo and craft a concise and informative bio.
- Posting Plagiarized or Duplicate Content
It’s important to be creative on social media and post original content. If you’re posting content that’s been copied from someone else, it can be a major turn-off. It hurts your credibility and leads to a decrease in engagement.
Thus copying content can be one of your deadliest social media mistakes. Also, duplicate content can have a negative effect on your SEO.
In conclusion, when it comes to real estate social media profile, it is vital to avoid common mistakes that can damage your reputation and hurt your business. Taking the time to research the best practices and create a plan for success can ensure that your social media presence helps your business reach its goals and attract more buyers.
