The ancient saying,’ change is the only constant thing in the world,’ stands true for every world phenomenon. Contemporary life is vastly different from the lives of people of previous ages. Advancement in technology has transformed the functioning of sectors, and marketing has evolved by leaps and bounds. Digital marketing is not the latest occurrence, yet it is creating waves and changing the marketing arena. Businesses are experimenting with marketing techniques that are coming up with new strategies to put their companies on the path to success. SEO content marketing is a powerful way to change marketing for any company and put it ahead of its competitors.
Content marketing is a vast subject, and digital marketers continue to innovate and give new dimensions to it. As per experts, marketers should carefully consider the rules while designing any content marketing strategy. Internal linking means linking one page of your website to another page. Internal linking is a critical element of SEO marketing, and marketers need to be careful while devising content marketing techniques. Marketers seem to be on two extremes while discussing internal link building. Some believe that it requires you to be vigilant; otherwise, the process is straightforward. Others consider it a rather complicated process. Nonetheless, they all agree that it is an essential aspect of content marketing.
Internal linking commandments is still a new term for many marketers, and they want to enhance their understanding of it. Some internal linking commandments that will boost SEO marketing strategy are as follows:
- Develop A Mirage Of Content
The first thing is to have a lot of content on your website. Internal linking is a practice that links your pages to your website’s other pages. Your website should have a substantial amount of content to enable them. Internal linking marketing strategy is mainly conducive to the content marketing technique. A robust content marketing strategy will provide you with a mapping of content. You will be able to develop content accordingly. Content does not revolve only around text, images, videos, and even gifs, also under the content’s umbrella. A better approach is to have a rich website that contains articles, videos, images, and gifs so that you have a variety while applying internal linking. Several companies provide clients with marketing techniques. If you do not have competent marketers, you can hire a US company; they have made a name for designing effective content marketing strategies.
- Integrate Keyword Rich Anchor Text
In SEO, keywords are the phrases that search engines identify while displaying results for users’ queries. These keywords can change the marketing game for your company. Internal linking is crucial, as linking phrases also plays a part in making it useful. While creating content, ensure that you apply internal linking to anchor text, which should be your brand’s niche. Several marketers are under the impression that they do not need anchor text when their content contains image links. Image links can boost SEO, but the anchor text is a better option and more effective for internal linking. Some marketers make the mistake of using the same anchor text for two different pages. While this may work in some cases, this strategy confuses the search engine. In its confusion, search engines may blacklist your website.
- Follow Links
Do-follow links have the edge over no-follow links as they pass in websites’ rankings. These links add value to your content and give it credibility. A no-follow link can create hurdles while flowing to and fro from internal pages. In contrast, do-follow links flow smoothly, giving users a seamless experience. These links have proven to be an efficient way of building internal links to your content marketing. Experts strongly advise against using no-follow links as internal linking. They make the users turn away from your website. You can use Link Extractor to check all attributes of links on your site. This tool will analyze all internal links on your website, their status and attributes.
- Link Hierarchical Pages
Some websites have a tree-like navigation structure, and digital marketers call it a hierarchical page. The home page is the center point and comes at the top, and beneath it comes the categories. The home page connects all the categorized pages and has a tree-like structure with them. Most users visit the home page, and if something excites them, they check out the categorized pages. Linking hierarchical pages means having internal links that connect the parents’ page to the child’s page and vice versa. For SEO effectiveness, a website should have more than 6 to 7 pages, and internal linking of these pages will enhance its SEO.
- Not To Go Overboard With Internal Linking
Internal linking is efficient in SEO, but balance is the key. Bombardment of internal linking will give users an unsatisfactory experience, and they may turn to the other alternatives. Experts suggest that keep the internal linking reasonable, which makes marketers question the appropriate number. The answer varies but considering footers, headers, and ads, 100 links sound logical. Marketers should be smart enough to strategize and keep in mind that too many links will create a problem. Search engines prefer websites having internal links, but an excess of it makes them blacklist the website.
- Mobile Optimized Linking
The modern user prefers using a smartphone over a desktop or laptop for most of the activities. If a company has an application, they install it on their phones. Some users have limited space on their phones or tablets, and they go for browsers, even from their phones. Mobile optimized websites rank high on search engines as they garner organic traffic easily. Users do not wait for more than twenty seconds for a page to load. High-speed and mobile-friendly interface websites give users an enriching experience and internal linking. These websites make users’ navigation easy, and they enjoy surfing on these websites.
- Link In-Depth
Digital marketers experts say the more resonant the link goes, the better result it will yield. However, they advise against using ‘homepage’ and ‘contact us’ as internal linking. They suggest that websites display their information at the bottom of the page instead of linking their contact page. The best internal linking practice is to do it naturally, to make the users’ experience smooth. Internal linking enhances users’ engagement. Usually, when a user sees a piece of information, which answers their queries. They are most likely to explore the linked page to get a deep insight into the subject. Content links give a subtle message to a search engine and users that the linked page holds value. When users get a good experience, they further explore the internally linked pages, which increases their engagement on the website.
- Popular Posts
A website has lots of content, but not every blog or post manages to create waves. Sometimes a 1500 word blog may fail to influence, but a three-second gif may be more impactful. Linking your older yet popular posts is a better way of increasing users’ engagement, boosting the website’s SEO. Another strategy is to connect the relevant posts as per the occasion, which can help in enhancing the SEO. Supposedly, your post about winter clothes created a buzz three years ago, so you can internally link it with the latest content during the winter season.
Content marketing is evolving by the day and is gaining immense popularity. An increasing number of companies are venturing into content marketing to increase traffic on their website. Efficient and practical application of internal linking commandments will hike up the SEO of your website and help you make a mark for yourself. Experts suggest that you go back to your old content and modify it to make it rich with internal links. Consistency has never harmed anybody, and consistent internal linking will give your website a reliable badge and make it stand out among its competitors.