Best Keyword Discovery Tool and Keyword Research
People who often do SEO and PPC campaigns will understand the importance of keywords. For example, if you own a blog and aim to drive more traffic, understanding how keywords work should be your priority. Keywords are essential for Search Engine Optimization. Likewise, they are also crucial tools to carry out your Pay-Per-Click campaigns.
If you want to use keywords for better search rankings, you need to search for them. It is where keyword research comes into play. The power of driving more traffic to your website is to find the keywords that will connect you directly to your customers or audience.
This blog is written by PPCexpo to show you the best keyword discovery tools and how you can use them for keyword research.
Why Keyword Research?
It is quite impossible to perform Search Engine Optimization or PPC Campaigns without keyword research. Keyword research helps you discover new keyword ideas, enabling you to find out what your audience is searching for on the web. The whole idea is to give you a direct connection to your potential audience.
You can then use the new keywords you discover through keyword research in your campaigns to make sure you reach customers who will convert, rather than just looking for information.
It is also important that you should understand the level of keywords available. Keywords could be only one or two words called head keywords. Others could be two words or three words called mid keywords, while some have more than three words, and they are referred to as long-tail keywords.
The Keywords You Should Focus on
Searching for keywords is not just about getting any keyword and using it. You have to be strategic during the search process. If you want to be excellent at searching for new keywords, you must know the kind of keywords to put your focus on.
Keyword research is not only about getting keywords with high search volumes. You don’t have to necessarily focus on massive search volumes because it does not interpret into conversions. High search volume keywords may not give you the results you are looking for because you will have to compete with the biggest brands that already rank for the keywords.
Read more: Keyword Research
The biggest keywords usually give low conversions because people who search for them will most times not visit your web page to buy your products or service, but they visit to seek information about their inquiries. The only advantage of this is that you can get them to sign-up for your newsletters or other lead magnets. If you are running PPC campaigns then for better conversion cost you need to choose the right keyword before
Keyword Discovery Tools
The first step in keyword research is keyword discovery. If you are getting it confused, keyword research is broader than keyword discovery. Keyword research is all-encompassing, and it has to do with finding keywords and analyzing them to help you select the best. Keyword discovery, however, is all about discovering new keyword ideas.
The first thing to do when you want to discover keywords is to brainstorm. Brainstorm the main keywords you can detect from your niche. Write them somewhere- you should usually prepare a spreadsheet for this. You will use these main keywords to discover new keyword ideas by using keyword discovery tools.
Let’s check out some of the best keyword discovery tools that can help you find new keywords;
● Google Keyword Planner
There is no better tool for keyword research than Google Keyword Planner, and the brilliant thing is that you can use it for free. Another good thing about it is that all data are gotten directly from Google. There is no better reliable platform to check your result metrics than a tool whose insights are from Google.
Google Keyword Planner helps you discover new keywords and checks the search volume and competitions for different keywords. It can also help you find out the keywords your competitors are ranking for. All you have to do is to enter their websites, and you will see all the analysis. Getting insights into your competitors’ keywords can also help you plan your keyword strategy.
If you are already planning your PPC campaigns, you can use discovered keywords directly from Google Keyword Planner.
● Ubersuggest
Ubersuggest helps you to find out the questions people are searching for on the web. It will give you an idea of how to structure your content according to their needs. Ubersuggest also finds out how a website link ranks for a particular keyword, and it will give your insight into the keywords your competitors use.
● Google Trends
If you are yet to take advantage of this free tool, then it is time you did. Google trends show you trending topics that people are trying to search for on the web. You can take advantage of this immediately and use it to connect directly to your customers.
You have to study the trend of what people are searching for related to your niche and use them to prepare your blog content or PPC advertising copies.
● Ahrefs Keywords Explorer
The peculiarity of Ahrefs Keywords Explorer is to grant your insight into in-depth information on each of the keywords you discover. You will get to see each keyword’s search volume and see the number of searchers that click on the keywords. Ahrefs also surpasses other keywords by giving you the exact keyword difficulty, exposing you to the number of backlinks you need before you can rank on Google’s first page.
● SEMrush
This particular keyword discovery tool gives insights into overlapping data such as competition and volume for a specific keyword. It also shows you the keywords your competitors are paying for. You can then use the keywords by drafting better copies to answer your customers’ needs from the web page directly.
- Interesting News About Roku VPN
Roku is one of the foremost popular streaming devices on Amazon, but unlike the Android TV, Firestick, or maybe the Apple TV, Roku has one significant shortcoming. Roku Express Roku Premiere Roku Premiere+ Roku Streaming Stick Roku Ultra Roku TV It is a tremendous streaming device to equip your home with a spread of content libraries across different regions. Most channels are geo-locked, which suggests they will only be accessed from specific countries. it’s possible to bypass these geo-locked restrictions by employing a VPN which encrypts your internet traffic and routes through a foreign service during a location of your choice and you can watch free content easily.
Conclusion
The first thing to note in this blog is that keywords are vital for Search Engine Optimizations and Pay-per-click campaigns. You must also understand that you need to do keyword research to discover new keyword ideas to connect you to your customers.
Your focus should not be on keywords with high search volumes because you are unlikely to compete with the big brands already ranking for these keywords. There are various keyword discovery tools used for keyword research. We have discussed five of them in this blog. Some of them are free, while others are paid tools. The most important thing is to use them effectively.
