One of the most effective ways to get more customers and interest is when existing customers refer people they know to you. That is basically what social media marketing is about, having a presence on suitable social media platforms where people connect with you and share you with their friends, family and other followers. It can be very effective and a very affordable method of marketing but there are common mistakes to be avoided, and it does take knowledge and expertise to really get it right.
Things to avoid doing!
Assuming you can work it out yourself as you go
You can end up wasting a lot of time doing this rather than having a proper plan. It is important that you get to know the different platforms and have a plan for the ones that are where your target audience is. Not all sites are suitable for businesses and not all will have people interested in what you have to market. Plan carefully.
Creating sites and pages on every platform you find
It is tempting to sign up to all the main platforms and have a whole bunch of pages and such to post on as part of your social media marketing plan. However, there are problems with that approach. As mentioned, some of those sites won’t even have people on them that want to see your brand. You might end up growing too fast and you end up not being able to properly reap the benefits social media marketing can bring. You won’t be able to keep up with posting on all of them and responding properly to people on them. It is better to have a couple of networks where you are completely engaged than to have 12 and you are dropping the ball on many of them.
Not having proper profile pages
If you do not have proper and complete profile pages then you will lose a lot of users. They prefer to be able to engage with businesses who take the time to fill in personal information and express something about you, your ethos and what you want to achieve. With no personal data, pictures, logos and so on a lot of users will ignore you. Being as this is your first impression as part of your social media marketing make sure it is a good one and get creative.
Trying to handle it yourself
A lot of businesses try to handle social media marketing Howell themselves or in-house and that can be a mistake. It takes more time than people realize to log into different accounts, make regular and consistent posts with quality content, connect with your audience and run different campaigns. It also takes knowledge, training and experience to do it in a way that is very successful. Try to use tools that are available to help or even better find professionals in social media marketing to help you. They can handle the planning and the execution and then make sure the plans are adjusted when needed.
Who can do Social Media Marketing?
Social media marketing is not everyone’s cup of tea. Marketing a business or a brand or a web is today as tough as traditional marketing. Getting the word out about a business or service or product is one thing, getting noticed and have potential customers engaging with your website is a completely different thing.
So if you are a small business that is just finding its way and looking to make a presence online then you can try doing it yourself. You will however need to create content for your posts. The content can be in the form of videos of your carpet cleaning or product images that you are happy to promote online. You can click photos of your cleaning service and upload to instagram and Facebook and that’s a good way to create your presence on social media.
But if you are a somewhat bigger business looking to engage people with your brand or services or product then I suggest you hire the services of a social media marketing company. This company should have a wealth of experience in social media marketing and advertising and should know the best methods to promote and engage potential customers in your business niche.
The company should be able to provide you with real case studies on how they have grown the social engagement for similar niche clients and what is the growth story for their clients.
If you are able to find such a social media marketing service then you can allow them to take over and generate growth for your business through engaging posts and customer acquisition online.