When the matter concerns SEO, time becomes the most cherished resource. Luckily, specific tools can save it up for us by automating myriad day-to-day processes. But let’s clarify it first: SEO automation is still an ever-evolving field. And we do doubt that ALL the SEO processes will be automated someday. However, approximately 99 000 Google searches occur each second as you keep reading this article. And under such an immense load, automation can definitely become the best ally while creating 2023 campaigns.
3 SEO Automation Techniques to Keep Up With in 2023
Did you know that 67% of all businesses worldwide already use automation, while 36% rely heavily on it? In 2023, it’s no longer bizarre that automation rules SEO.
Google Search Operators
Let’s start with some non-obvious basics. Google commands are the power, so use them. Yes, you can get potent information on your competitor’s site by just using an advanced command “site:example.com keyword”. Or you can discover your competitors by typing “related: site”. And if these examples are too trivial, try opting for search queries like “allintitude: topic”, which allows researching what your competitors do for a specific topic and providing better quality. Or search “inurl:topic”, which helps find sites with target terms in the URL and website content, which denotes their robust optimization.
Never skip a good AI-powered tool or SEO software. Content creation, permanence analysis, completing comprehensive reports, and much more — third-party tools can bring your campaigns to new levels.
Impressed by Google search operators, you might question the need for additional tools. Word has it that Google may have systems in place to detect and prevent excessive or abusive search behavior, including repeated searches for specific keywords. Although the exact thresholds and consequences are not publicly known, that’s always better safe than sorry. In the end, you don’t want to face temporary IP blocks or captchas.
Python for SEO Audits
Diving into the world of SEO audits, Python emerges as a game-changer. This versatile language can automate repetitive tasks, making your audits more efficient. For instance, Python scripts can extract metadata, check broken links, or even analyze site speed. Imagine running a script that sifts through your site, highlighting areas that need your attention – all while you sip your coffee.
Python isn’t just a programming language; it’s your personal SEO assistant. Even if you’re not a coding whizz, that’s ok – AI-based tools such as AutoGPT or ChatGPT are always at your disposal to give you a cue and working lines of code.
SEO Elements to Automate Right Now
Keyword Maps & Deeper Rank Tracking Automation
I can bet you’ve already automated your keyword research. Well done. But what about taking it further and automating keyword monitoring? Some SEO tools, such as Rank Tracker, allow you to link the list of keywords with a specific landing page. By doing so, you can instantly track your progress and see what you should do to reach the desired ranking for each keyword.
If, say, one of your pages ranks for a wrong keyword, you’ll get an alert and fix it ASAP. And, of course, you will be able to assign several keyword groups to one page or, on the contrary, a single group – to multiple pages while managing it all within one intuitive dashboard.
Remember spending hours writing a single blog post or paying someone who doesn’t even try to meet your standards? It’s time to leave those days behind with the latest AI-based tools. No, the texts won’t sound robotic. Au contraire, contemporary AI tools, such as GPT-4 based ones, ensure these pieces stay humanlike, analytical, and topical — quite enough to create compelling storytelling and surge up in SERPs. Moreover, such tools as SurferSEO or Link Assistant SEO Content Editor will help you integrate all essential keywords, images, and backlinks organically.
Schema Markup is like a secret handshake with search engines, providing them with a deeper understanding of your content. But how do we automate it?
With Python, you can automate the generation and implementation of Schema Markup. Imagine a script that crawls your site, identifies the type of content on each page, and automatically generates the appropriate Schema Markup. It’s like having a personal SEO assistant that speaks the language of search engines fluently.
But don’t worry if you’re not a Python guru. Tools like Google’s Structured Data Markup Helper can guide you through the process of creating a Schema Markup. And for automation, SEO platforms like SEMrush offer features to generate and implement Schema Markup across your site.
Reporting and Analytics
With the right tools, you can automate the generation, scheduling, and distribution of comprehensive SEO reports that keep you, your team, and your clients informed about your SEO efforts.
Most up-to-date tools embrace power technologies (including AI), allowing you to craft a comprehensive report with hundreds of SEO metrics analyzed and organized the way you need this in just a couple of clicks. From keyword ranking reports and SEO health audits to backlink analysis and link-building progress – you can automate it all.
Some tools, such as SEO PowerSuite, even offer a scheduling feature working like a charm – just tell it when you need the report and what it should include, and you will get it in your inbox regularly without lifting a finger.
In 2023 and further, automation tools will be firmly committed to taking over manual SEO processes. Optimizing time expenditures, fetching economic benefits, and excluding human errors are only tiny bits of what you can get with SEO automation. Embracing automation allows for more efficient and effective campaigns, ensuring that you stay ahead of the other 65% of businesses only partially relying on it. In 2023 and beyond, harness the power of automation to streamline your efforts and achieve exceptional results.