A Comprehensive Guide To Mobile App Design

Do you have a mobile application for your company? Well, if you had decided, you’re a little late to the party – however, better late than never! The first signs of mobile application domination began in 2017 when there were over 2 billion mobile apps available only on the Apple Store. This is why every company can consider mobile apps to assist their sales and marketing. Mobile app design is not dissimilar to web design, it takes meticulous planning and a focus on UX. From the mock-up of your application to the design of your business model to the planning of your launch, each of your choices will be structured. Hybrid or native application? Development from a CMS or outsourced to a professional? It is always good to look at a devoted marketing company that can assist you with the process. A company such as Exemplary Marketing can offer a plethora of services that can make this a reality. Perform market research first. It seems obvious but many people neglect this step. Before implementing your mobile app idea, you need to be sure that there will be demand and that it will be well received.

1. Preparation and framing of a mobile application creation project

Before embarking on the creation of an application, it is necessary to correctly lay the foundations on which the whole activity will be built. It is, therefore, necessary to define precisely what objectives the application will meet, and what its sources of income will be. Once clear on the intended use, it is easier to lay the basis for the application models. Design the models of a mobile application with a professional company. The preparation of anything is key, to ensure the foundations are laid well.

2. Choice of tools/service provider for the development of a mobile application

The choice of tools and service providers for the creation of an application requires having chosen the type of application to be created. You must ensure good visibility on the level of complexity of the application which must be carried out. If the application is basic, the least expensive may be the use of a CMS solution. For a more complex project, it will be necessary to call on an external service provider because they can take care of the intricacies that will allow your users to focus greatly on the development. Once the choice of tools/provider has been made, you will have a precise idea of the cost of creating the mobile application. You can choose a design suited to your budget, but with creative direction, you will have what you need to assist in your marketing goals.

3. Launch of a mobile application

Almost 200 new applications are published every day, with a common goal: to get the most downloads as quickly as possible, to climb in the ranks of new applications, and to give yourself a chance of survival. The launch of an application must therefore be carefully planned and anticipated for a long time. You must market your app well, as you would with any other facet of your business. A good marketing company will be able to assist you in this quest to offer your app the exposure it deserves. 

4. Communication and marketing of a mobile application

The work of marketing an application does not of course stop with its launch. Once this key step has been taken, actions must be taken continuously to improve the performance of the application. Please note, the number of downloads should not be the only performance indicator. The frequency of use, the number of “reviews” are all indicators that make it possible to solidify the position of a mobile application in the rankings of AppStores, and to guarantee you a continuous flow of new users. For enlightened work, it is important to have powerful analysis tools also to see where issues may lie and how your designated design company can make tweaks.

You must look at some SMART goals:

1. Specific
2. Measurable
3. Attainable
4. Realistic
5. Temporal

For example, if you’re building an e-commerce app, one of your main goals might be to reduce cart abandonment rates on mobile devices. To be sure that you achieve this goal, you need to know your current quit rates to compare them to the numbers that will be obtained when your app is launched. Having a general idea of the layout helps beforehand, but it is not a necessary step. This way you can create an impeccable app that wows.