7 Benefits of Using Animated Videos for Your Business
In this day and age, content is everything. People like businesses which have an interesting story behind their brands or products. But what they love the most is storytelling and visual content.
That’s because the human brain processes visuals 60,000 times faster than text.
However, now businesses are preferring animation to live-action videos. That’s because they are more affordable and easy to produce.
All you need is a computer and the best animation software. In case you don’t have the technical knowledge or equipment, a visual effects studio can help you with that.
Below are some key benefits of using animation for your business.
Bring Any Idea to Life
The first and foremost benefit of animation videos is that they let your imagination run wild. You can portray even the most complex ideas through animation. It provides your creativity wings to fly and the endless customization allows you to bring ideas to life.
You don’t need actors or large sets to convey your message. You can tell the story using the best animation software.
Explain Complex Ideas Easily
We discussed earlier that when you use animation software, no ideas are off-limits. This not only provides you with creative freedom but also makes video production easy. Complex ideas that are hard to cover in live-action can easily be conveyed and shown to the audience.
For example, it’s hard to explain how life on another planet or moon can be. But, you can easily describe the scenario with an animated video. This is where animation outshines video production.
Combine Emotion with Storytelling
There’s no doubt that emotions can be shown and transferred using videos. But animation allows creators to put feeling into the content by combining emotion with storytelling. You can build a narrative through strong characters that hit the audience’s sweet spot.
When you marry visuals with sound and story, it creates a strong blend that resonates with the audience. That’s why businesses are now using animation for visual marketing. It not only engages the audience but lets businesses deliver information in a fun way.
Cut through the Digital Noise
There is so much content present on the internet in the form of text and videos. This has made it hard for brands to connect with their audience. But animation videos provide you with the opportunity to be different from others.
Animation makes you stand out from the crowd while your audience stays engaged for a longer time. This means you get more time to tell your story and provide information to attract the audience.
Manage Video Production Easily
Producing video is a tedious task that often requires multiple takes. Aside from actors and sets, there are so many other things to manage such as equipment, props, and location. Moreover, you also have to consider the weather if you are shooting the video outside.
When we talk about animation videos, there are no such constraints.
All you need is a good desktop or laptop and quality software. With simple drag-and-drop and few clicks, you can move characters, change the backgrounds, and even add props. Unlike live-action, you can easily change the costume colors and test different possibilities.
Reduce Produce Cost
This is a no brainer, animation reduces the cost of production. We already have mentioned the constraints that limit live-action video production. You don’t have to spend cash on hiring actors, arranging dresses, and location.
Contrary to common belief, animation videos are a cost-effective solution. You can easily hire a visual effects studio to produce animation within your budget range.
Easy to Update
The biggest problem with live-action videos is that you cannot update old content. You can use the same video footage for your next ad or act. For this, you’ll have to hire the same actors and use the same location or props.
On the other hand, updating an animation video is a breeze.
You can easily update the content of an old animation using the software. You can use the same video and change the story by simply changing the text or audio. Moreover, you can introduce new characters in the same animation with a few clicks.
Takeaway Words
We hope you are now aware of the benefits that animation videos offer to businesses. You can turn complex ideas into visuals and cut through the digital noise without breaking the bank. Plus, you can easily produce and update animations by hiring a visual effects studio.
