6 Smart Ways to Boost YoureCommerce Sales Now
On average, a new ecommerce business makes about $39,000 in the first month. In three years, it should have crossed the $6 million mark.
By the way, this was before the coronavirus pandemic hit. During the pandemic, it’s expected that the average ecommerce is making even more because online shopping has skyrocketed.
Even with these stats, it’s possible that your business is still not pulling in enough sales. What are you doing wrong?
It’s not just your online business that’s struggling. The better news is it’s not too late to learn how to boost ecommerce sales and earn more money.
To help you out, we’re sharing a couple of steps you can take to get your sales numbers trending upwards. Read on!
1. Are You Selling the Right Product?
One of the main reasons most ecommerce businesses don’t do great sales is they aren’t selling the right product.
Which is the right product? You ask.
This is a product with adequate market demand. If a large number of people have the kind of problem that your product solves, you have a good chance of making big sales.
So, if your product isn’t moving, it’s probably because it doesn’t have good market demand. There are a number of ways to verify this assumption. For example, you can run market surveys among people who have bought your product and get their feedback.
Also, what’s your customer return rate? If the vast majority of customers aren’t coming back after their first purchase, it’s likely that they didn’t like the product after using it.
So, what should you do if the product doesn’t have market demand? Here, your options are really limited. No amount of marketing and advertising is going to get the product moving if the market doesn’t want it.
Your only choice might be to pull it off your shelves and come back with a product that has strong market demand.
2. Use Feedback to Improve Product Quality
Sometimes the product can have strong market demand but still fail to get strong sales numbers.
The problem? It isn’t good enough. Or, in other words, competing products do a better job.
In this case, it’s necessary to continue improving the product. Ask your customers for feedback and use it to improve the product.
Sometimes the solutions can be as simple as changing manufacturing partners. Other times your might need to change the design and technical specifications of the product.
3. Increase the Speed of Delivery
Selling products online means you have to ship orders to your customers. Shipping, especially for small businesses, can be a difficult thing to master. Without the resources to build an elaborate shipping infrastructure, you have to rely on third-party shipping partners.
Yet, delivery timeframes have a big impact on customer satisfaction. In fact, research shows over 70 percent of consumers will make a repeat purchase if the first order came on the same day.
Increasing the speed of delivery can significantly boost your sales. If you can, offer same-day delivery to customers in your area. Your overall aim, though, should be to ship the product no later than the next day.
Although you might not be directly in a position to change your speed of delivery, if you’re working with shipping partners it helps to find a reliable partner with a reputation for making quick deliveries.
In addition to the speed of delivery, ensure orders are reaching customers in one piece. If an increasing number of customers are returning orders because they received a broken item or the wrong item, don’t expect to retain them.
4. Offer Discounts
If there’s one thing that keeps consumers shopping online, it’s the crazy discounts.
While you might not be able to compete with big e-retailers like Amazon, don’t be too mean either. A discount to new customers here and there won’t hurt your bottom line and will go a long way to increase customer loyalty.
Plus, discounts don’t have to be in terms of price reductions. You can bundle products, introduce a loyalty program, or even offer small gifts.
Moreover, if you run your store on Shopify, there’s a great way to attract your website visitors and turning them in to your customers. Shopify offers a great app called Tada, a spin the wheel app, that let your visitors play a fun and engaging game to win various discounts in exchange for their email address. Add Tada’s Gamified and full-screen pop-ups to your ecommerce store and increase your subscribers by 500% and sales by 135% instantly.
5. Change Your Selling Model
As an ecommerce business, you can sell either directly to consumers on your website or social media pages or through Amazon and other ecommerce platforms.
Changing your selling model or coupling it with another can help improve your sales.
If you’re selling exclusively on your website, for example, it might be the right time to start looking into selling an Amazon. Amazon rivals search engines like Google in terms of traffic, so you can imagine the kind of exposure your products could get.
Getting started on Amazon is a process, so ensure you know what you’re doing. Leverage solutions offered by companies like https://upstartworksus.com. You’ll pay for the service, but the return on investment is worth it.
6. Ramp Up Your Digital Marketing Game
Every business needs a digital marketing plan, but online businesses need it more.
There’s crazy competition online. Regardless of how niche your product is, you’ll be surprised to learn that there are probably thousands of businesses already active in the space.
A comprehensive digital marketing strategy can help you stand out from the crowd and increase your sales. If you have the budget, it’s better to outsource your digital marketing needs to an experienced E-commerce agency. This way, you’ll be able to focus on the business and someone does the marketing for you.
How to Boost Ecommerce Sales Made Easy!
Ecommerce is the future of retail, but businesses are already feeling the heat. It takes a combination of several things for your ecommerce company to succeed. With this guide on how to boost ecommerce sales, you now have the information to get those products flying off your virtual shelves.
Keep it here for more sales and marketing tips.
