6 Frustrating Reasons Why Your Website Speed Is Slow
A slow website will drive your visitors up the wall with frustration. Moreover, a website that loads as if you’re transferring pixels one by one will make your site suffer in the search engine rankings. If you can pinpoint the root cause, you can remedy the situation and get on the road to making conversions.
As per the experts at Liquid Web, “The key to ensuring that you choose the right host is to make sure that you are asking the right questions up front.” Let’s look at the major reasons why your website is slow.
1. The Server Is Slow
Some hosting providers are faster than others. As a business owner, your concern is to minimize expenses so that you can devote your capital to pursuing sales. While a cheaper hosting service isn’t necessarily of lesser quality, oftentimes you get what you pay for.
It’s important to note that most of the time, the reason for a slow website will lie in poor server performance. Upgrading to a service with faster output will immediately become evident in your website’s speed.
2. The Server Is Far Away
While data travels fast, it’s normal that a server located thousands of miles from your users will cause loading issues. A top-level hosting company has servers all over the world, optimizing your site speed for visitors irrespective of their location.
3. Your Website Is Too “Heavy”
A website full of large files that users have to download to best experience your website will slow you down. This can include file formats such as BMP or TIFF. Sticking with image formats like PNG, GIF, and JPG will usually do the trick.
Sometimes, even these convenient file formats can’t keep image size to an acceptable level. You can either slightly reduce the resolution or compress these images with the help of a plugin when using a CMS.
4. You’re Getting Lots of Traffic
Your goal is to bring as much traffic to your website as possible. However, a large number of visitors can cause a digital traffic jam. Depending on a hosting provider that can deal with lots of traffic will ensure that your site speed won’t suffer.
5. Inefficient Code
Websites vary based on their complexity. If you have functionality that depends on Javascript or your CSS is inefficient, it will show in your site speed.
With content management systems like WordPress, you can use plugins that help you optimize code issues. You may also want to reconsider the use of Javascript as it is a usual suspect in placing roadblocks to achieving high loading speeds.
6. Clouted or Outdated CMS
The most popular CMSs available offer constant updates that help keep your website running smoothly. Don’t neglect to check in often and update your CMS whenever a newer version becomes available. You can choose to set the CMS to update automatically for maximum convenience.
Get on the Path to a Blazing-Fast Website
The most effective way to achieve a fast-loading website is to choose a quality hosting provider. A service like Liquid Web dedicated hosting can boost your online presence and help you improve the user experience for your website’s visitors.
