5 Ways to Create An Eye-Catching Brand Design

Creating a brand design that stands out from the crowd is no easy task. It takes time and effort, but it’s well worth the effort when you can create a brand that people are drawn to. Here are some tips suggested by Asia Media Studio, a branding company in Bangkok for creating an eye-catching brand design:

Use a picture in the logo

Using a picture in your logo is an excellent way to make an eye-catching design for your brand. A picture can be as simple as a single graphic or it can be more complex, like a symbol or icon. The important thing to consider when choosing a photo is if it will be easy for people to remember and recognize. For example, Starbucks uses their green siren logo on all of its products because they want customers to instantly recognize the brand and associate the product with coffee. In turn, this makes the company look more professional and trustworthy than other companies that don’t have established brands yet (like Dunkin’ Donuts).

Picture logos work best when they’re easy to draw out of memory; this helps reinforce recognition even further because consumers won’t need any reminder items—they’ll just remember what they saw earlier on! Also note that when using images in your print materials such as business cards or brochures, always make sure those images are large enough so no details get lost during reproduction at different sizes (e.g., 4×6 inch versus 8×10 inch).

Make the logo consistent with your brand story

A brand story is a compelling narrative that captures an essential truth about who you are and what you do. It’s the backstory for your brand, communicating what makes you unique and different from other companies.

The most effective brand stories are usually simple, memorable, and inspiring. They can be told in a single sentence or paragraph—and they should be easy to understand even by people outside of your industry or business category.

Your logo is one of the most important aspects of any company’s identity because it serves as an immediate visual representation of the core values and beliefs behind your brand (or company). A strong logo will make it easy for viewers to recognize not only who you are but also why they should care about doing business with / buying products from you instead of someone else.

Add a tagline to create a concise message

A tagline is a single sentence or phrase that sums up the brand message. It can be used to promote your product or service, but it’s not limited to that use. You may also see them on business cards, in advertisements and in other marketing materials. Taglines are often used in conjunction with logos and other forms of branding, although they usually don’t include colours or designs.

When creating a tagline for your brand, think about its purpose: Is this a new business? A rebranding? Do you want people to remember what you do? Are they looking for something specific from the product/service? These questions will help guide the process of creating an effective tagline.

Choose the right colour palette

You want your brand design to be as clear and simple as possible. That’s why you should avoid using colours that can cause confusion or difficulty for your audience. For example, the use of blue in a brand design may not always be the best choice, since it can make it hard for people with colour blindness to distinguish letters from one another when viewed on a computer screen or smartphone display. Likewise, if you pick a colour palette consisting of too many different hues and shades, this could distract from what your message actually is (and make it harder for viewers to follow along). It’s best if you stick with two or three main colours—preferably ones that are easily identifiable across cultures and age groups—and keep things fairly simple so they don’t look too busy.

Use fonts that reflect your brand

The font you choose for your brand design should be easy to read, consistent with your brand and convey the desired message. It’s also important that it not be too fancy or boring. Avoid fonts that are hard to read, like fancy script fonts or ones that are similar in size and shape but difficult to differentiate from each other. You want your customers to look at your logo and instantly know what it says, so stick with simple sans-serif fonts such as Arial or Verdana if you can.

Conclusion

A brand is a stranger’s first impression of your company. It’s what they think of you before they meet you, or even know anything about your products or services. The best way to create an eye-catching brand design is by putting in the work it takes to make sure that the design reflects who your company is and what you stand for.