5 Tips on Building TikTok Marketing Plans for Small Businesses

TikTok was Google Play’s most downloaded app for five quarters in a row. With that many downloads, it’s no wonder so many advertisers are trying to use it to grow their brand.

If you’re ready to take your social media marketing to the next level, you’re in the right place. Please keep reading to learn our five tips on building TikTok marketing plans for small businesses.

1. Consider Your Demographic

The first thing you need to do is create your target audience. Most TikToks are younger, but the app has been growing in popularity in some of the older generations.

When thinking about your ideal customer, think about how they like to consume content and if they’re even on TikTok. You need to make sure you’re always creating content for the platform and the person. When you do that successfully, you’ll have a large and engaged following.

2. Create a Backlog of Content

Content is king when marketing with TikTok! Before you create your account, write out a list of the videos you’re going to make. Put a plan in place so you can post engaging and fun content at least once a day.

Consider creating evergreen content you can use any time of year for those days you don’t have time to make a new video. This way, your followers always get new content and don’t forget about your brand.

3. Spend Money

While organically growing your page would be nice, the reality is that you’re going to have to pay to grow. Without paid advertisements, you’re missing out on reaching your full potential.

Also, consider less traditional ways of getting TikTok views, such as paying for views or followers to get your account off the ground.

4. Work With Influencers

Don’t underestimate the power of influence marketing. Influencers already have a large following and are more than happy to work with brands to promote their content and get paid for it.

When you find the right influencer, you can create a long-lasting partnership with them. This is beneficial for you and your followers because you can use a real person to show how authentic your business is. Just make sure the influencer is someone you’re happy representing your business.

5. Follow Trends, and Be Different

Being trendy is important to stay relevant, but you don’t want to do what everyone else is doing. Don’t be afraid to jump on the next dance move craze, but also do it in a way that makes your brand stand out against the others.

Get into the habit of watching the first few videos on your stream before you post for the day to make sure you’re staying current, and you keep up on the latest TikTok features

Create Winning TikTok Marketing Plans Today!

Now that you know how to create winning TikTok marketing plans, it’s time for you to go out there and get started today. Remember to create your target audience, and don’t be afraid to spend some money on advertisements.

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