5 Tips for Designing a Landing Page That Converts
As a business owner, one of the first things that you should know how to do is market your business. From AdWords to Facebook, each platform already has a mechanism that lets you reach your target audience. But what if we told you there’s a marketing platform you should know how to use – and it’s free.
Bet you didn’t see this one coming! Marketing is just one part of the puzzle in business. The other aspect is ensuring that you have a website that will drive your users to purchase your product.
For this, you’ll need to have a landing page. But wait…didn’t we just tell you to use promotional platforms for marketing? Yes, we did. And by having a landing page, you have the best of both worlds!
With this, keep yourself up to date with this guide as you learn the different tips for designing a landing page that converts.
1. Establish Clear, Concise Visuals
When designing the landing page, it is important to establish clear and concise visuals. Visuals should be relevant and related to the products or services being offered. It should also be easy to understand and not contain too much information.
The text should be kept to a minimum and include facts that are important and beneficial to the customer. Additionally, images and videos should be used sparingly as they can detract from the core messaging.
Using color, fonts, and design elements properly can aid in maintaining a user-friendly, eye-catching experience. By following these guidelines, a successful landing page that is visually appealing and converts customers can be achieved.
You can also consider hiring a web developer to help you with your website. So, make sure to check out the Freeup pricing and how they can help you achieve your business goals.
2. Make a Big Impact With Compelling Copywriting
When writing copy for a landing page, how it’s formed is important. Keep it clear and concise to get your point across quickly and effectively.
Use short sentences and paragraphs to give your copy an organized feel. Then, use powerful headlines and exciting subheadings to draw in the reader and keep their attention.
Next, provide customer-focused benefits and make sure to back up any claims with research and evidence. Additionally, always include a clear action for the reader to take.
Finally, have a good sense of your audience and use language that resonates. Focus on their needs and interests and write from their angle to really make your copy convert.
3. Deploy Call-To-Action Buttons Strategically
When designing a landing page that will convert, one point to consider is deploying call-to-action (CTA) buttons strategically. Obviously, high-profile areas, such as the top of the page, are ideal for CTA buttons.
Additionally, it’s best to follow a user’s eyes, as it allows for more CTA opportunities, perhaps on the left column, in the main content, or as the user scrolls through and progresses toward the bottom of the page. And try to be creative with where you place your CTA buttons; think about incorporating them in text hyperlinks and even floating them near the edges.
Also, the CTA’s design and wording should be simple and to the point – something like “click here” is more effective than “click to discover more.”
Finally, utilizing“fear of missing out” and urgency strategies, such as limited-time offers, can bolster CTA click-through rates. In short, designing your landing page with clear and creative CTA’s will drive more conversions.
4. Utilize Strategic Placement of Elements
When designing a landing page that converts, strategic placement of elements is key. Placing elements strategically can help direct your visitors’ attention to where you want it on the page, improving conversions.
Additionally, match the style of the elements on the page to the style of the website overall to make navigation easier. Lastly, use categories and labels to divide the page into sections, as well as visual cues such as graphics and photos to break up the page and enhance the overall look and feel. By strategically placing elements, you can lead visitors to take action and increase your conversion rate.
A well-developed landing page design helps to improve visitor engagement and, in turn, conversion rates. To take full advantage of a landing page, provide a contact form that visitors can fill out quickly; also include contact information as well.
By following these tips for strategic placement of elements, you can ensure that your landing page converts more visitors into customers. Be sure to look for ways to continually make improvements.
5. Gather Customer Insights for Tailoring Your Landing Page
When designing a landing page that converts, customer insights should be a key consideration. By understanding user preferences and behaviors, you can tailor your content and design to best align with customer wants and needs. Start by conducting user research, such as surveys and interviews, to gain insight into customer habits, needs, and goals.
By understanding the audience’s wants and needs beforehand, you can accurately design an effective and compelling landing page. Additionally, use analytics data to gauge where potential customers are coming from and what content they engage with most. This will help inform design decisions so that the landing page serves to best MATCH user intent.
Lastly, take advantage of user-generated content and word-of-mouth to build trust with customers and highlight how others have used the product. By leveraging customer insights and feedback, you can design a more personalized and tailored landing page that converts.
Tips For Designing A Landing Page
By utilizing a streamlined design, using attractive visuals, creating pertinent content, placing a clear and compelling CTA, testing and optimizing the page, and segmenting likely customers by their profiles and behaviors, designing a landing page will be easy.
With these tips in hand, start creating a great landing page experience that drives conversions and success today.
Are you looking for more tips? Check out the rest of our blog to learn all you can today!
