Storing and managing customer data can be a little challenging for your business if you do not have the right software. You need to handle it and find ways of generating insights that you can use to streamline the sales process. You also need reliable software to help you meet your other business objectives and goals.
Customer relationship management (CRM) solutions are widely used in storing and processing customer data. However, these solutions are many, and the various types available are different. You need to find what is appropriate for your business if you want to make tasks easy.
With time and especially as your business grows, the solutions you use, including CRM, need to change also to meet your needs. But how do you tell that it is time to upgrade your solutions and get new ones? Read on to learn, so you do not hold to old tools when you should upgrade to new ones.
Here are 5 Reasons You Need To Upgrade Your CRM
It is often easy to know that it is time to upgrade your CRM if you watch out for critical signs that indicate it’s time to get something new. You do not have to wait until you cannot store or manage customer data. That is not the only reason. Here are five other critical reasons:
- Your Current CRM No Longer Fits Your Process
When new, your selling CRM looks okay and handles all the activities you want. However, over time, it may no longer have the capacity to fit your process. In such instances, you need to upgrade to a higher version that can match your data. It will help you manage data with a lot of ease. Holding on to an old inefficient tool slows your work and causes losses.
The inability of your current CRM to fit your process may also be because you did not maintain it properly. You should maintain and update your CRM frequently like other software solutions. Doing so extends its lifespan and ensures it is fast enough to carry out your daily activities.
A modern and easiest CRM solution should have various features and the ability to handle most activities easily. It is not only about storing data. It should also help you interact with customers through live chats, make calls, catch high-quality leads and make it easy for you to enjoy excellent business analytics.
- Little or No Support at All from Your Current CRM Vendor
You require timely support from your vendor to get the best from your CRM. So, if your current vendor does not offer sufficient support, you should consider switching to a new one. Upgrading to a better solution will ensure you get the best from your tool and meet customers’ needs.
A good vendor should provide initial training to your employees and support you on an ongoing basis. You may also encounter malfunctioning, a bug, and other issues. In such instances, your vendor should respond immediately and help resolve your issues. If you cannot get such services and regular updates, upgrade your CRM and acquire a new vendor.
- Inability to Track Customers and Leads Effectively
The primary role of your CRM software is to store and process data. In addition, it should help you track leads, interactions, sales, and even marketing activities. A good and easy to use CRM can only handle all these if it has a customizable dashboard and great analytical ability.
If your CRM cannot perform all its activities, especially those related to leads, upgrade it. Acquire a great tool with excellent functionality and the ability to store, manage and process large volumes of data. That is the only way to do accurate sales forecasting and boost your performance.
Note that activities related to generating leads involve the use of multiple platforms. Your website, social media platforms, and others need to be active at once. So, bear these in mind and ensure you get a CRM that can help you do all these efficiently and effectively.
- Your Customers are Dissatisfied and are Leaving
Customers determine your success. You grow and keep your business performing well if you meet their needs. So, if your CRM no longer helps you meet customer needs, it is time to upgrade. Buy a new tool to help you gather data, manage it and meet customers needs fully.
It is hard to attract customers but very easy to lose them. A simple mistake can bring down your efforts. Holding on to an old tool will cause huge losses, by the time you notice that you are losing customers.
Use the customer feedback page to identify complaints and take immediate measures to resolve them. Any signs of frustration and disappointment are enough reasons to upgrade your CRM to a new affordable CRM.
- Communication Issues and Frequent Outages
If you are unable to communicate effectively because your CRM is not helping you manage data and process it well, get a new simple CRM solution. Communication is great for every business, and you should never compromise it. So, make sure your CRM facilitates it and gives you accurate data to inform your communication.
It is only through communication that you can keep in touch with the most important players in your business. They include support agents, salespeople, and marketers, among others. A good and easy CRM should help you communicate with all these and between various departments. If your current does not allow that, then get a new one.
It is impossible to manage customer relationships without reliable software. Whether your business is small, growing, or well-established, you need highly reliable software. It helps you store data, achieve sales targets, win deals and keep a good working relationship with your employees and customers.
This article has given your reasons you need to upgrade your CRM. Any of these reasons is sufficient to warrant a change in your CRM. Do not wait until it is too late to take remedial measures. Get the best CRM, keep your data safe and grow your business.