Did you know that 4.72 billion people worldwide use the internet on a regular basis? Websites now have to work harder to gain website traffic and keep users engaged long enough to buy into their product or service.
Would you like to learn more about how to increase traffic to a website so that you can have more customers? Here are some website design tips that will improve your site in the long run.
1. Don’t Overwhelm the Viewer
No one wants to see a website that is too cluttered and overwhelming. Whether you garner website visitors through a search engine result or through a traffic reseller, you need viewers to stay on the page so they may be interested in your service.
Keep your site from becoming cluttered by spacing out images and text. You can also include more information in other links and pages, rather than putting everything on a single webpage that the viewer has to digest.
2. Use Pictures of People
You should always try to use photos of real people on your site. If possible, obtain professional pictures rather than paying to use standard stock images. Photos of real people can help customers gain trust in your company.
You can also use pictures of people to direct people to other graphic designs and text. Since humans are naturally attracted to human faces, it will easily draw them to whatever you want the user to look at.
3. Guide Viewers Through Colors and Arrows
If your website contains a great deal of information, you should have a way to guide users so that it does not seem overwhelming. When designing a website, make sure to use color contrasts to make more prevalent areas stand out. That way, the user will be attracted to the bits that you want them to see the most.
You can even utilize visual cues such as arrows and other graphics to point to important information. Try to put blurbs like customer testimonials, bulleted lists, and contact information in these areas so they are more visually appealing to your website viewers.
4. Keep Language Simple
The average American has a literacy level of about the eighth grade. This means that when creating text content for your site, you need to make sure that it is simple, efficient, and most importantly, easy to read.
For instance, avoid using long sentences that can be confusing. Try to limit flowery language and complex vocabulary words. You should also break the text up into short, manageable paragraphs so they do not have to look at walls of text.
Use These Website Design Tips
When you make your website, you should not have to worry about keeping users engaged when they look through your site. With these website design tips, you can learn how to increase traffic to a website and attract more customers.
Would you like to learn more about improving your business using technology? Take a look around our site for more tips and tricks so you can evolve and increase website traffic.