13 Simple Tips To Create A Lead-Generating Ebook

You might’ve heard people claiming that books – paper-based or digital ones – are dead. But this is just an urban legend, a concept not supported by facts. The ebook market will be likely to exceed $28 billion by 2026. No wonder business organizations still rely on these products to attract new customers. Ebooks and whitepapers are popular in lead-generating campaigns since they’re easier to produce and promote. You, too, can create a compelling book now by simply following these 13 easy tips:

Tips For Creating An Effective Ebook

1. Focus on your niche:

Your ebook must resonate with the problems and challenges faced by your target audience. That’s the first requirement of producing a lead-generating product. So, it’s essential to consider your buyer personas. Refer to these digital avatars to ensure that your electronic booklet’s content aligns with your niche’s needs. Addressing these needs will enhance your ebook’s chances to perform well in the market. Don’t publish something that doesn’t answer your niche’s questions.

2. Talk to experts:

A high-quality ebook promises more sales and better leads. But how can you guarantee to create a best-selling product? By interviewing experts in the field! Get technical authors involved in the ebook-creation process as well as industry specialists. These professionals can guide your content writers to produce a valuable ebook with topic-related insights and original content. You can also let writers finish the manuscript and then hire an expert to review it.

3. Design it appealing:

The visual representation of your ebook can raise its value and make it more attractive to potential buyers. The cover and design will influence a customer’s purchase decision. That’s how you enhance the probability of your ebook becoming an instant hit among your niches. Now you can also utilize ebook creation software to customize and publish your document. These web-tools allow you to import content externally and convert it into a beautifully-illustrated e-manuscript.

4. Do immaculate research:

Research is essential to produce a credible ebook. So, don’t start writing before you’ve conducted the necessary investigation regarding the chosen topic. Make sure to collect relevant and authentic pieces of information. Provide references to all the facts you’ve mentioned. Also, include the latest research on that topic by watching out for current marketing trends. An ebook with insufficient research doesn’t resonate with the audience’s interests and performs miserably online.

5. Choose a good title:

What’s the first thing a casual reader notices about your ebook? It’s the title! A perfect heading should be memorable, informative, and pronunciation-friendly. Don’t choose a title that is too wordy or difficult to remember. Make it interesting, conversational, and attention-grabbing. A concise and clear-cut title informs your audience about what’s there in the ebook that’s valuable to them. So, don’t hesitate to include lead-generating keywords in the heading.

6. Consider the length:

We remember that famous Einstein quote according to which you can explain something only if you understand it correctly. Don’t explain your topic to the extent of exhaustion. Keep your content short, simple, and to-the-point. Experts recommend keeping your ebook 2,000-2,500 words long with 350 words allocated for each section. Also, make abundant usage of charts, images, videos, and infographics. Don’t just rely on stories as visual content is more elaborative.

7. Keep an excellent structure:

A successful ebook provides information in a structured and coherent way. Distribute your content into multiple sections and subsections for better comprehension. Use bold and italic styles to indicate prominent pieces of information. A bulleted structure helps to explain a table of contents. Just imagine that each section of your ebook is like a separate blog post. So, you’re amalgamating different inter-related articles into one single document.

8. Add some CTAs:

Try not to leave your reader hanging once he’s finished reading the manuscript. He/she now possesses the required information. What shall the customer do next? Proper CTAs (calls-to-action) nurture them throughout their journey and direct their attention to taking some meaningful action. You can encourage your readers to subscribe to your newsletter to sign up for a webinar. You can also offer your services to your readers and motivate them to purchase something from you.

9. Get a landing page:

CTAs work better with a well-constructed landing page that usually offers a 9.7% conversion rate. That is how a landing page works. Your ebook is a type of gated content. The term “gated content” refers to some locked information a reader can access only when he/she gives you an email address. A landing page is a place to download your ebook after learning its multiple benefits. Visitors who download your ebook from your landing page are your most valuable leads.

10. Convert to other formats:

Don’t just sell your ebook in a single format. Make it available to readers in multiple forms. Just take a look at how ebooks on Archive are getting offered in formats other than PDF. If you’re placing your product on Amazon Kindle, MOBI is the desired format for you. Kobo and Apple iBookstore accept formats such as ePUB. Companies prefer PDFs when they’re selling these digital manuscripts from their stores. But it’s wise to keep a variety of designs accessible to different customers.

11. Don’t forget to proofread:

Don’t publish the ebook without proper proofreading. Grab another pair of eyes to review this product for spelling errors, grammar mistakes, and other literary problems. The proofreaders will make sure that your ebook communicates well with the audience. And don’t trust yourself with the edits. Always employ the services of professional editors. Be liberal enough to accept constructive criticism from the proofreader and implement his/her suggested modifications.

12. Promote your Ebook:

Now you have to tell the whole world about your valuable digital document. Landing pages constitute a significant source of promotion. You can also leverage social media platforms to inform people about the ebook. Create emails featuring the product to be incorporated into current lead-nurturing campaigns. Invest in marketing maneuvers and experiment with different methods. Write guest blogs on websites your target audience frequently visits to create awareness.

13. Repurpose the Ebook:

You can also promote your product by repurposing them to attract people’s attention. This strategy involves publishing select chapters of your ebook online to give readers a taste of the complete product. Publishing some portions of the original content allows customers to acquire a general idea about the ebook in its entirety. It’s advisable to place hyperlinks back to your ebook to improve engagement and expand your customer outreach.

Conclusion

The purpose of a company’s content marketing campaigns is to convert leads and enhance brand recognition. Thus, publishing ebooks has proven to be an excellent method to generating high-quality leads. Moreover, statistics show that more than 50% of B2B companies rely on ebooks/guides to bolster their content marketing efforts. With a proper introduction, a powerful conclusion, and impactful content in-between, ebooks can contribute heavily to its productivity.