11 Proven Facebook advertising tips for E-commerce
With the constantly evolving world of social media sites and changing algorithms, you have to constantly be on your toes. And that’s why you’re probably considering a Facebook advertising agency!
In this digital market, the chance of your target audience seeing your organic content on social media is lower than ever before.
It’s recommended that you use Facebook to boost your e-commerce sales. But it also means that you pay more?
However, with sensible planning, Facebook advertising can work wonders for your e-commerce.
Here’s a step by step guide on how:
- Make the most of images
Visuals have a stronger impact on the mind than words. So make the most of bright, full of color and eye-catching images. Avoid those which are monotonous or monochrome.
You should also use more images of happy people. Research additionally shows that pictures of women perform better than photos of men.
- Target your die-hard fans
Remember the basic purpose of Facebook is to socialise, not to shop. It is recommended that you put your product in front of a laser-targeted audience for it to get results.
By targeting the wrong audience, you are being mildly receptive to your product, it’s going to be much harder to consistently drive conversions.
- Get a FB pixel
The idea is to create a pixel by logging into Facebook. Then go to Events Manager, and finally your Pixels tab.
Next, click on the ‘Create a Pixel.’
Finally, use the pixel to track activity and events on your website. This way Facebook would be aware of ad targeting.
- Create a custom audience
There are some people who’ve already viewed your product page. You should try and create a custom pull for them.
Only 98% of visitors on your website won’t purchase during their first visit.
Even with the most highly persuasive Facebook Ads, people may not purchase on their first visit.
The custom audience can get additional discounts or features that are not available to everyone!
- Upsell the client
On an average at least 60% business comes from existing clients. So don’t forget them.
Segment and send emails to try and sell additional products to existing customers.
This works really well for Facebook advertising? Basically the idea of upselling is just right to increase your sales by targeting people you already know have an interest in your product.
- Create a referral program
Since you are now are of Facebook Ads, you can encourage customers to make repeat purchases.
And in this process, you can encourage customers to convert their friends into customers.
There are many Facebook Ads to promote referral programs.
Keep in mind that people pay more attention to an attractive pop-up in their Facebook news feed than an email about a referral program.
Another option here is alliance marketing, which helps create traction for business.
- Promote your blog/content
With Facebook advertising agencies, you can direct different content to different customers — and that too easily!
This can also help make sure that as people move through the funnel, you keep changing messages and keep encouraging them toward the buying stage.
Higher the percentage of interaction with your brand, the greater the chance they will convert when you go for the hard sell.
- Have a look-alike audience
Really? Yes…
Basically the look-alike audience is a group of people who resemble your current or previous buyers.
If you have a longer and detailed customer list is, the chances of you getting the lookalike audience is higher.
For companies that have repeat customers and brand advocates — ensure you add them in the list you use to build your lookalike audience.
According to Facebook, this is a group of people similar to your customers. And this increases your brands’ chances of getting liked.
- Do a contest
Contests sell like hot cakes on FB! Basically everyone loves a free giveaway and what’s better than a contest!
It can be for connecting with a new customer base or even luring the older ones.
And when you have instant or redeemable prizes, it always works more!
- Promote an offer
Facebook ads are a great chance to increase your sales even though they are no longer free to run on your page.
But you can use them to offer a discount or time-limited incentive to fans and customers.
People will come to your e-commerce site to redeem these offers. And once they visit your site, the chances of making other purchases are higher.
- Create a product gallery
Alongside, you should also have a Facebook gallery to showcase your products directly to your target audience.
A simple gallery with images of your products and a click button to buy or lead to the website works here.
Conclusion
While good Facebook advertising agencies varyby company, customer, and business goal, they can really boost traffic and increase sales. Do allow the above tips to create Facebook ads that make a difference!
